Tips For Releasing An Album

As an unknown, unsigned artist, gaining traction or visibility for an album release can be a seemingly unsurmountable feat, especially when you don't have a huge list of fans and budget. In order to advertise your list of songs to an audience of your desired size, you will need to get creative and think outside of the normal channels with your music marketing efforts. Here are a few tips that will help your promotion and marketing efforts and get your album noticed.

Promote Early and Often

 

Gather that list of fans and listeners before your release to let them know that your album is coming. Have a definitive album release date before the project and announce it as often and to as many people as possible. A common way of promoting an album is to release a single and include specific details of when a full album will be available. Create a list of one hundred blogs or websites that cover your genre and begin reaching out to each one with your story or an angle of you story that fits in with their narrative.

 

Create moments with friends and family

 

There are loads of  opportunities to align your release or events around.  Coordinate your album release party with family celebrations or milestones such as birthdays, anniversaries or work achievements. Perform one of your singles at a close friend or relative cook out. If your friends and family start to associate your album with heart warming and memorable moments they will be compelled to play and share your music for some time to come.

 

Create and Distribute a Press Release

 The best way to get the word out to the media is by developing a press release and distributing it to the channels you need to target. A well-written press release travels fast as media personalities tend to chase a good story and have a great propensity to follow the stories of other media outlets. Make sure to include updated contact info in your press release and return all attempts made by media outlets- big or small.

 

Promote In Your Scene

 

Your scene is the places you go, the things you enjoy, and the activities you partake in the most frequently. The people that also hang in these places or do the same things are the people you want to target. They either already know you, your story or can sympathize with some of the challenges of your lifestyle.

 

Reward Referrals

It is way easier to get  someone to spread the word about your album if you offer them something in return for it. The reward can be something small and simple, such as an official shout out on your next video or a free giveaway of the album or merchandise. Taking the idea a little further, you could try creating a referral system that pays individuals a small commission for their promotional efforts that leads to sales of your products.  Encourage listeners to refer your album to people they know and keep social media sharing in mind.

 

 

Schedule A Local Media Campaign

 

Local media is often overlooked when marketing an album. We tend to mostly think about the popular national publications when we are coordinating our media outreach. One major reason why this approach is flawed is that national media often look to local media in support of their efforts in covering or featuring artists. If your local media isn’t paying attention to you, national media won’t see a reason to.

Go out often and be the life of the party

 

Starting two weeks prior to your release date up to two weeks after your release date go out and enjoy the night life at least three nights each week. Try to frequent as many venues as you can, prioritizing venues that play your genre of music. Network at every opportunity, have business cards on hand, be social and engaging and remember: promote, promote, promote!

 

Plan and execute a social media campaign

 

Ask as many people you know or that you think will help to place a social media banner on their profile or pin it to the top of their posts. Look for interest groups that might align with your vibe or the vibe of the album. Ask friends, fans and family to help hashtag a prominent lyric from the project or a catchy or meaningful song title. Execute a contest ending in a gift give-away or coordinate an online scavenger hunt including your album’s song titles.

 

 Remember to track ALL of your efforts and follow up on the things that show the best results

 

 

 

Tips For Releasing An Album

Written By L.B. King

As an unknown, unsigned artist, gaining traction or visibility for an album release can be a seemingly unsurmountable feat, especially when you don't have a huge list of fans and budget. In order to advertise your list of songs to an audience of your desired size, you will need to get creative and think outside of the normal channels with your music marketing efforts. Here are a few tips that will help your promotion and marketing efforts and get your album noticed.

 

 

 

 

 

 

 

 

 

 

 

Promote Early and Often

 

Gather that list of fans and listeners before your release to let them know that your album is coming. Have a definitive album release date before the project and announce it as often and to as many people as possible. A common way of promoting an album is to release a single and include specific details of when a full album will be available. Create a list of one hundred blogs or websites that cover your genre and begin reaching out to each one with your story or an angle of you story that fits in with their narrative.

 

Create moments with friends and family

 

There are loads of opportunities and events to align your release around. Coordinate your album release party with family celebrations or milestones such as birthdays, anniversaries or work achievements. Perform one of your singles at a close friend or relative’s cook out. If your friends and family start to associate your album with heart-warming and memorable moments, they will be compelled to play and share your music for some time to come.

 

Create and Distribute a Press Release

 

The best way to get the word out to the media is by developing a press release and distributing it to the channels you need to target. A well-written press release travels fast as media personalities tend to chase a good story and have a great propensity to follow the stories of other media outlets. Make sure to include updated contact info in your press release and return all attempts made by media outlets- big or small.

 

Promote In Your Scene

 

Your scene is the places you go, the things you enjoy, and the activities you partake in the most frequently. The people that also hang in these places or do the same things are the people you want to target. They either already know you, your story or can sympathize with some of the challenges of your lifestyle.

 

Reward Referrals

 

It is way easier to get  someone to spread the word about your album if you offer them something in return for it. The reward can be something small and simple, such as an official shout out on your next video or a free giveaway of the album or merchandise. Taking the idea a little further, you could try creating a referral system that pays individuals a small commission for their promotional efforts that leads to sales of your products.  Encourage listeners to refer your album to people they know and keep social media sharing in mind.

 

 

Schedule a local media campaign

 

Local media is often overlooked when marketing an album. We tend to mostly think about the popular national publications when we are coordinating our media outreach. One major reason why this approach is flawed is that national media often look to local media in support of their efforts in covering or featuring artists. If your local media isn’t paying attention to you, national media won’t see a reason to.

 

Go out often and be the life of the party

 

Starting two weeks prior to your release date up to two weeks after your release date go out and enjoy the night life at least three nights each week. Try to frequent as many venues as you can, prioritizing venues that play your genre of music. Network at every opportunity, have business cards on hand, be social and engaging and remember: promote, promote, promote!

 

 

Plan and execute a social media campaign.

 

Ask as many people you know or that you think will help to place a social media banner on their profile or pin it to the top of their posts. Look for interest groups that might align with your vibe or the vibe of the album. Ask friends, fans and family to help hashtag a prominent lyric from the project or a catchy or meaningful song title. Execute a contest ending in a gift give-away or coordinate an online scavenger hunt including your album’s song titles.

 

 Remember to track ALL of your efforts and follow up on the things that show the best results.